Privacy Policy

1. Introduction

Gravity Auto Sales ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website gravityautosales.com (the "Site"), visit our dealership located at 24717 Gratiot Ave, Eastpointe, MI 48021, or engage with us through any other means including phone, text message, email, or in-person interactions.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this policy, please do not access or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us, including but not limited to:

• Full name (first and last name)
• Email address
• Phone number (mobile and/or home)
• Mailing address and residential address
• Date of birth
• Social Security Number (for financing applications only)
• Driver's license number and state of issuance
• Employment information (employer name, address, income, length of employment)
• Financial information (bank account details, credit history, income verification)
• Vehicle trade-in information
• Insurance information
• References (personal and professional)

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information, including:

• IP address and geographic location
• Browser type and version
• Operating system
• Device type and identifiers
• Pages visited and time spent on pages
• Referring website or source
• Click patterns and navigation paths
• Date and time of visits

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. You can control cookie preferences through your browser settings, but disabling cookies may limit your ability to use certain features of our Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process vehicle purchases, financing applications, and trade-ins
• To communicate with you about your inquiries, purchases, and service appointments
• To send promotional materials, special offers, and newsletters (with your consent)
• To send SMS/text messages regarding your inquiry or transaction (with your explicit consent)
• To verify your identity and prevent fraud
• To comply with legal obligations and regulatory requirements
• To improve our website, products, and services
• To conduct market research and analytics
• To enforce our terms and conditions
• To respond to legal requests and prevent harm

4. SMS/Text Message Communications

By providing your mobile phone number and opting in to receive SMS/text messages, you expressly consent to receive text messages from Gravity Auto Sales. These messages may include:

• Responses to your inquiries about vehicles or services
• Appointment reminders and confirmations
• Updates on your vehicle purchase or financing application
• Promotional offers and special deals (if opted in)
• Service reminders and maintenance notifications

Message Frequency: Message frequency varies based on your interactions with us.
Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier plan.
Opt-Out: You may opt out of receiving text messages at any time by replying STOP to any message. After opting out, you will receive a confirmation message.
Help: For assistance, reply HELP to any message or contact us at (586) 460-2848.
Carriers: Carriers are not liable for delayed or undelivered messages.

5. Information Sharing and Disclosure

We may share your information with:

• Financial Institutions: Banks, credit unions, and lending partners to process financing applications
• Service Providers: Third parties who perform services on our behalf (payment processing, email delivery, analytics, CRM systems)
• Insurance Companies: To facilitate vehicle insurance quotes and coverage
• DMV and Government Agencies: For title transfers, registration, and legal compliance
• Legal Requirements: When required by law, subpoena, or court order
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you have given us explicit permission

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data transmission
• Secure data storage with access controls
• Regular security assessments and updates
• Employee training on data protection
• Physical security measures at our dealership

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider include:

• Legal and regulatory requirements
• Statute of limitations for potential legal claims
• Business operational needs
• Your requests for deletion (subject to legal exceptions)

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal exceptions)
• Opt-Out: Opt out of marketing communications at any time
• Do Not Sell: Request that we do not sell your personal information

To exercise these rights, please contact us at gravityautodocs@gmail.com or call (586) 460-2848.

9. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our services after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: